Pricing Power: What does it Look Like?
Posted 14 January 2011, 15:22 in Business Leave a Comment
Apple clearly enjoys much stronger pricing power than its competitors. In fact, it looks like Apple is able to keep prices steady, or even raise them while its competitors race each other to the lowest price and fight among themselves for the profits that Apple hasn’t already wrung out of the market.
Found an interesting article about Apple and how it has held onto its pricing power with consumers. In all the years that I have been following Apple, Apple products has always been regarded as being more on the higher, more expensive end.
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